The web design of the Dragon Con site is unlike any other – which perfectly melds with the Dragon Con brand. By replacing a dated, copy heavy previous site with a photo-rich, well organized site, we have received outstanding feedback from not only the Dragon Con founders, but the vocal fan base. Our reorganization of the events and guest section has allowed attendees to discover even more to do while at the convention. Our approach to design has taken an almost un-definable experience online and created a destination site to keep fans excited year round. The site is now the hub of all activity leading to and during the popular event. Content organization is key in this design to keep all elements organized as well as let users find it in just a few clicks.
Client: Dragon Con
Tags: Digital Content Strategy, Digital Marketing, WebView Project