Social media is rapidly becoming the vehicle where most people get their news. Knowing this, we created a campaign on behalf of ProGeorgia to educate about Redistricting within the state of Georgia. By creating a series of sponsored posts with different images and copy, we were able to deliver unprecedented results and make a small budget stretch far. By honing in on the broad range to user attributes in social networks, not only did we successfully create awareness of progressive issues in Georgia, we also delivered engagement on social platforms that had not been achieved before. With our targeted campaign, we increased reach by 99%, total page views by over 1,600% and interactions with the brand by over 900%. Our campaign success was so tremendous that social media marketing as well as a partnership with our team is first and foremost in ProGeorgia’s future planning.
Tags: Digital Marketing, Social Media MarketingView Project