Making the right ask at the right time is crucial to maintaining high conversions with your customers. That’s why the Brand team at Aaron’s tapped pocket to develop in-store Point of Sale materials to drive adoption of a new customer program. Our first challenge was to develop a brand for the EZ Pay program that leverages their look and feel, yet stands out against many other collateral pieces also using the same color palette. We created a logo for the program that we executed in our materials, but that is also strong enough to stand alone and for future executions. Looking to the POP medium, we chose eye-catching colors and design to catch customers’ attention at the critical moment – check out! Great design, combined with strong execution, has led to a strong roll out of this new program.