From a galaxy far, far…..ok, it was really close actually. In conjunction with that anticipated release of the new Star Wars movie in December, 2015, pocket created an integrated digital campaign for Aaron’s to promote new Star Wars products in their stores. We developed a complete digital marketing campaign which included animated display banners, email, site assets for Aarons.com and a custom landing page. Traffic driving elements such as the display banners and email were designed to quickly grab attention of Star Wars fans. The site elements and landing page design was consistent with the other elements, but with an eye on few clicks to conversion. This campaign, one of the more visually precise for Aaron’s, drove higher than average numbers of traffic and conversion.
Tags: Digital Marketing, Display Advertising, Web