Content Strategy


When they needed to aggregate lots of content that is updated daily, Invitation Homes turned to pocket for their solution. As the nation’s premier home leasing company, Invitation Homes’ website must be constantly updated and refreshed to ensure their potential residents always have the most up-to-date inventory at their fingertips. Our solution was to design a web experience that you could navigate easily and simply – just one click to get to the heart of their content, the available properties. We developed maps to show the breadth of available properties in one view, as well as new technologies that let featured properties flow up above the fold. We created back-end tools to manage the data through custom built night feeds and real time updates if a new property becomes available.

Client: Invitation Homes

Tags: Digital Content Strategy, Digital Marketing

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