Pocket leads Aaron’s Email Marketing efforts and has grown the program from a small list with little return to one of the brand’s most profitable traffic drivers. From calendaring to content development and design, deployment and deliverability monitoring, we partner with our client to be their full-service email team. Our email programs include marketing messaging, remarketing, segmentation and acquisition. Since our management of the email program for Aaron’s, we have experienced triple digit growth in deliverability, open and click through rates. We more than achieved our goal to drive traffic into stores and leads through the web site with a conversion rate of over 20%. With significantly higher open and click through rates, our email program for Aaron’s drives a significant portion of site traffic and web leads.
Tags: Email, WebView Project