Category Archive for: Digital Marketing

Relationship Marketing

Relationships at the heart of your marketing

Recently our founder and CEO, Beth Ventura, was featured on the Business Radio X show in Midtown Atlanta. In the interview, she explores her strength in building relationships that is at the heart of pocket’s client management. It’s the care, attention to detail and honest listening to client’s needs that have spurred tight, long-standing relationships with pocket…

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Wooden board with business sketch in room. Business idea concept. 3D Rendering

It’s all marketing, OK?

When can Digital Marketing just become Marketing? It all started in the early 1990s when the internet was born. Those who remember knew it was a place where brands would take their brochures and convert them into static, copy-heavy web sites.  A few years later, came clickable banners along with the founding of Google. Fast…

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The marriage of Advertising & PR

Heinz launches campaign from fictional Mad Men series The pocket team was always mesmerized by AMC’s Mad Men when it was on the air. The show’s perspective took what we do everyday, solve challenges for clients, with romanticized strategy and nailed it. Say what you will about the characters in the show, but the work…

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Ad Bowl 2017

While our beloved Atlanta Falcons did not #riseup, the ads this year really delivered. With the decisive attitudes throughout the country, marketers tread a fine line between poignancy and crossing a political line. Therefore it’s no surprise that brands chose to use the most coveted advertising platform make statements on key issues. Here is our take on our…

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Social Media Takeover

Let’s face it, it’s a race amongst the social networks to see who can get the most users online for the longest time.  The evolution of social networks was the fastest adoption rate of any medium in history.  When we were first introduced to Facebook, only young users and college students were on it.  Shorty…

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A group of multi-ethnic people sitting at a wood table in front of large windows.  There is a tree just outside the window.  Some of the students are looking at their tablets, while others are looking at their phones.  There are red and green coffee cups sitting on the table.

Look up, we’re here

We are pocket, a full service digital marketing agency in Atlanta.  But we are always asked how did we come up with the name, pocket? Take a look around, that’s right, look up from your phone.  Whether you are on SnapChat, PokemonGo, Instagram or Facebook, we are spending more and more time with our noses pointed…

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