Author Archive:

Relationship Marketing

Relationships at the heart of your marketing

Recently our founder and CEO, Beth Ventura, was featured on the Business Radio X show in Midtown Atlanta. In the interview, she explores her strength in building relationships that is at the heart of pocket’s client management. It’s the care, attention to detail and honest listening to client’s needs that have spurred tight, long-standing relationships with pocket…

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Where ever your office may be…

We are Atlanta-based, though our work takes us everywhere, and with a recent highway collapse, our ability to work from anywhere just became one of our top priorities. For those who are wondering, the collapse is a mile from our office. Our company is founded on flexibility for our employees, allowing anyone to work from…

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The Power of Influence

Have we curated ourselves into believing anything? In case you have not heard, the last weekend in April 2017 delivered a complete cluster of an event….the Fyre Festival. Targeting affluent millennials, this weekend paradise music festival, turned luxury getaway, was billed as a weekend unlike any other. With top millennial  influencers from Bella Hadid to…

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Wooden board with business sketch in room. Business idea concept. 3D Rendering

It’s all marketing, OK?

When can Digital Marketing just become Marketing? It all started in the early 1990s when the internet was born. Those who remember knew it was a place where brands would take their brochures and convert them into static, copy-heavy web sites.  A few years later, came clickable banners along with the founding of Google. Fast…

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Social media icons applications

Burst the filter bubble?

Is social media building up too many filter bubbles and do we really want out of them? Politics aside, in this divisive time, a lot of fingers have been pointed at social media regarding the current state of affairs (regardless of which side of the aisle you are on), specifically at filter bubbles. It seems…

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The marriage of Advertising & PR

Heinz launches campaign from fictional Mad Men series The pocket team was always mesmerized by AMC’s Mad Men when it was on the air. The show’s perspective took what we do everyday, solve challenges for clients, with romanticized strategy and nailed it. Say what you will about the characters in the show, but the work…

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Ad Bowl 2017

While our beloved Atlanta Falcons did not #riseup, the ads this year really delivered. With the decisive attitudes throughout the country, marketers tread a fine line between poignancy and crossing a political line. Therefore it’s no surprise that brands chose to use the most coveted advertising platform make statements on key issues. Here is our take on our…

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Hello Rockstars!

The pocket team is expanding – and we have an immediate need for digital Graphic Designers and Art Directors. Joining the pocket team is unlike any other agency experience. With a seasoned, experienced team that puts out this work, you’ve got an opportunity to grow into something larger and really make your mark! We know that the…

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Email Marketing Atlanta

Don’t forget Email

We at pocket do a lot of highly successful email marketing.  In the time where social, display and paid search are strong traffic drivers, email has gotten a bad reputation.  However, don’t discredit email for not only being a true one-to-one brand touch point, but it may be one of the more powerful tools in…

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popular social media icons

Social Media Takeover

Let’s face it, it’s a race amongst the social networks to see who can get the most users online for the longest time.  The evolution of social networks was the fastest adoption rate of any medium in history.  When we were first introduced to Facebook, only young users and college students were on it.  Shorty…

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